
Since 2013 I’ve had a list of personal dreams and goals that I review (almost) every morning. I read somewhere that keeping a list like that would help bring me closer to what I wanted to accomplish. But the results have been pretty sparse over the past few years.
The reason: I didn’t follow up on those aspirations with action. I had a vision, but I didn’t put in the work necessary to make it real.
Someone who does a great job at describing the ideal balance between vision and action is entrepreneur Gary Vaynerchuk. One of his notorious maxims is, “clouds and dirt.” Clouds represent the vision, and dirt represents the hard work it takes to achieve it.
Interestingly, he doesn’t describe it as finding a middle-way between the clouds and the dirt. For him, the middle represents people who neither take the right actions or have a strong vision. What he counsels is living simultaneously in both the clouds and the dirt, having a ridiculously powerful vision and a ridiculously strong work ethic to back it up.